Hi, I'm Aron van der Hijden, owner and founder of We‑commerce. That's me in the picture from the early days when there was no internet. That changed in 1992 where I had my fist encounter with the internet creating a simple HTML page (the HTML 2.0 spec didn't even exist). It would take another 5 years before I became I web developer. Starting with something called Lotus Notes, I discovered how to create web based applications. In the year 2000 I started my own company named We‑commerce, delivering web app centric services.
About 9 years ago I became more interested in the usage of my web apps. A day full of web development started with a quick check of my Google Analytics dashboards. How is my site doing? And that brought me to the essential question, what is needed to make a site attractive to a visitor? And that is not all about using the best techniques, most advanced features or fastest database.
Luckily I had the opportunity to start a new project as web analyst. I worked with the Adobe Marketing Cloud for over 6 years. I've seen many aspects of web analytics, e-mail marketing, A/B and MVT testing, SEO, etc. Today I'm a DAA Certified Web Analyst™ using web analytics and other data sources to optimize conversion and gain valuable insights.