About me

Hi, I'm Aron van der Hijden, owner and founder of We‑commerce. That's me in the picture from the early days when there was no internet. That changed in 1992 where I had my fist encounter with the internet creating a simple HTML page (the HTML 2.0 spec didn't even exist). It would take another 5 years before I became I web developer. Starting with something called Lotus Notes, I discovered how to create web based applications. In the year 2000 I started my own company named We‑commerce, delivering web app centric services.

About 7 years ago I became more interested in the usage of my web apps. A day full of web development started with a quick check of my Google Analytics dashboards. How is my site doing? And that brought me to the essential question, what is needed to make a site attractive to a visitor? And that is not all about using the best techniques, most advanced features or fastest database.

Luckily I had the opportunity to start a new project as web analyst. I worked with the Adobe Marketing Cloud for over 6 years. I've seen many aspects of web analytics, e-mail marketing, A/B and MVT testing, SEO, etc. Today I'm a DAA Certified Web Analyst™ using web analytics and other data sources to optimize conversion and gain valuable insights.

You can hire me. See my LinkedIn profile for projects and experience or you can contact me directly.

We-commerce We‑commerce is a Dutch based company founded in the year 2000 by Aron van der Hijden. Current business focus of the company is conversion optimization, web analytics and data integration.

Digital Analytics

I'm a DAA Certified Web Analyst™ and worked for many years with the Adobe Marketing Suite and Google Analytics. Some of the roles that have my interest:

Web Analyst - creating reports, dashboards and insights
Conversion Optimization Specialist - experimentation and testing (A/B, MVT)
Digital Analyst - combine multiple online company data sources (voice of customer, email marketing)
Data Integration Specialist - enrich online company data set with external data sources (competitive intelligence)
Data Scientist - data mining, modelling, predictive analytics

Because of my technical background, I've a good understanding of tagging. This is the process of adding (javascript) code snippets to your site or app to enable (a specific type of) measurement. There are many items to consider when implementing a measurement solution, like: cookie acceptance, browser support, management of tags, rich-media tracking (flash, widgets, video), app measurement, etc. A good technical understanding of these web based concept is needed to tag a site and configure a web analytics tool. Having reliable and complete data is a first and most important requirement for a successful digital analytics strategy.

I try to keep up with the latest developments. At this moment I'm expanding my knowledge around web design and framework related topics. Basically I'm an analytics ninja but my goal is to be an expert in the following areas:

HTML5 CSS3 jQuery jQueryUI PHP MySQL Less
Closure Compiler Yii PHP Framework BootstrapHTML5Boilerplate Go Java WordPress

The purpose of the Digital Analytics Association Web Analyst Certification Program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry.

Recent Projects

Essent, 2014-2015

Essent (part of the RWE Group) is the largest energy company in the Netherlands. As Adobe Analytics Product Specialist I was responsible for the setup of the Adobe Marketing Cloud: optimize Adobe Analytics and the collection of data to match analytics demand from the business side (both B2C and B2B). One of the bigger projects I have done: rewritten and optimized the analytics code (JavaScript library) that is required for measurement (mobile, desktop and apps). Besides working with the Adobe Marketing Cloud, I maintained integration with other tools used within Essent, like Visual Website Optimizer (A/B-testing), Relay42 (tag management) and DoubleClick Campaign Manager (ad serving, targeting).

Philips, 2007-2013

Developing Omniture implementation strategies for the consumer based web sites of Royal Philips Electronics N.V. Philips has over 500 domains that contribute to the 1 billion page views per year. In this global IT environment with multiple content management systems and various agencies we defined a common way of measurement using Adobe SiteCatalyst. In my role as implementation consultant I was responsible for the data collection of the Philips B2C presence. This includes the consumer catalog, campaign sites, online flagship stores, mobile (optimized) sites, apps.
Some of the projects I have done: setup implementation guidelines, s_code development, SiteCatalyst tool management, vendor selection tag management system setup integration with e-Dialog / Eloqua / BrightEdge / Channel Intelligence / MetrixLab.

DSM Resolve

Lead developer of various Lotus Domino based web applications. Main application is used for ordering services and register (chemical) samples. The application features both an interface for customers to monitor order progress and a back office interface to process the actual order. Integration with a Laboratory Information Management System (LabVantage), SAP, Business Objects, Exchange GAL, SharePoint.
Some of the techniques used in this project: Lotus Domino, XML, Java.

Philips, 2004-2006

Development of a Java based servlet to retrieve sales related data from SAP and publish to a web page using XSLT. With the servlet sales agents where able to work with actual order information from SAP on web based devices.

Meerhoven24 Foundation

For Meerhoven24 Foundation I' m co-developer of a WordPress based site using iDeal to register and pay for an annual running event in Meerhoven (a well know part of the city of Eindhoven). Main part of the event is a 24 hours relay race, where running teams raise money for Make-A-Wish Foundation. I'm not only co-developer of the site but also treasurer of Meerhoven24 Foundation and member of the leadership team. In 2013 we donated over € 32.000 to Make-A-Wish Foundation.

Contact Me

Postal address Contact details Legal information Bank account
P.O. Box 8539
5605KM Eindhoven
The Netherlands
Aron van der Hijden
T: 40 206 55 10
M: info@we-it.com
We-commerce b.v.
KvK: 17120260
IBAN: NL26RABO0158280792
Bank: Rabobank
Did you know Eindhoven has been named the smartest region in the world by international think tank Intelligent Community Forum? Eindhoven took the highest spot because it is home to many knowledge-intensive companies such as ASML, NXP, Philips and microscope maker FEI. The city also includes the Eindhoven University of Technology and its Science Park.
Brainport Eindhoven Region

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